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Category archive: Marketing & Advertising

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Outsourcing design, spec work or work for free?

Don’t look now, creative services is the next industry under attack. With the availability of Adobe Creative Suite we’ve turned everyone with a computer and access to a peer-to-peer file sharing server into a graphic designer. And anyone who can muddle their way through a Myspace web page design, now considers themselves a designer. And now this new crop of creative spark plugs have an outlet online and it’s called – crowdsourcing.

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Why are newspapers failing, who reads them anyway?

Newspapers are failing because their mode of communication is old fashioned and out of style. Who wants to read through 500 news stories to see if one might be of interest?

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Everything is changing, is bigger still better?

Giant sized chains like Ralphs (Kroger, Smiths) and Albertsons are being challenged, and small, targeted and relevant options seem to be growing – beating the big, we do it all and have everything mega stores.

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