Everything is changing, is bigger still better?
Fortune just announced the top 100 companies to work for.
Take a look at the list:
Google tops the list, profitable and growing, and the services they provide are FREE. Sure, they have services they charge for but their main business, search, email, etc. is free. That reminds me of an article I’ve mentioned before, from Wired Magazine: Free, Why $0.00 is the Future of Business (see the article at this link and you don’t have time to read the whole thing now, at least watch the video):
Then watch these short videos about a few of the top companies – they’re inspiring.
Wegmans Food Markets #3
Navy Federal Credit Union made the list at #78 (this is important because we work with a lot of Credit Unions).
Several “new” food markets make the list, Wegmans #3, Nuggets Markets #12, Whole Foods #16, Publix Markets #91 and we know that Fresh and Easy is growing locally in So. Cal.
I think this speaks to the “old way” of doing things. Old fashioned things like Newspapers are failing because its an “old way” of thinking – they deliver 900 stories to your house and expect that you should read through all of them to see if there is something you might be interested in. We don’t consume our information that way anymore. Similarly, Super Markets stock almost every consumer product available and rely on the user to scour the shelves to find what they want. Giant sized chains like Ralphs (Kroger, Smiths) and Albertsons are being challenged by smaller stores that stock fewer “targeted” products, with more emphasis on quality and shopping experience than selection.
Small, targeted and relevant seems to be growing while Big, we do/have everything seems to be shrinking. What can we take away from that?
Today, we want what we want, when we want it – and when the time is right, we don’t want to search too hard to find it.