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Category archive: Marketing & Advertising


Mobile Phones: the future of communication

Mobile phones are coming of age, and they appear to be here to stay; in fact, we seem to be more connected to our phones than we are to anything else. And as we use our smartphones, Blackberry, Android, iPhone and iPad to surf the internet, I think, many will begin to swap their home internet service for their phone’s internet service – just like we’ve all done already with our home telephone land lines. Mobile Marketing may need to be a larger part of your communication strategy.


The MicroStock Debate Rages On!

This is the big debate over MicroStock sites where you can sell your images for as little as $1. Is this the future of Stock Photography? Or a thorn in the side of the photography business.


Financial Direct Mail Marketing is Down

For the first 11 months of 2008, financial services direct mail volume down 26% to 10.3 billion. In 2007 estimated that volume at 13.9 billion. And when compared to the same period of 2006, the 2008 11-month total shows a 32% decline.


Do what you love, and love it.

If you’re doing something you love, you’re more likely to put your all into it, and that generally equates to making money. – Warren Buffett


To print, or not to print … or just send an email

This is another BIG topic for the creative services and print industry. Will we continue to print stuff? Or is everything going to be as easy as, just sending an email? I think everyone agrees, print won’t go away for go0d, but the internet has opened up a whole new world of communication and direct

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