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Tag archive: Direct Mail

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Financial Direct Mail Marketing is Down

For the first 11 months of 2008, financial services direct mail volume down 26% to 10.3 billion. In 2007 estimated that volume at 13.9 billion. And when compared to the same period of 2006, the 2008 11-month total shows a 32% decline.

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To print, or not to print … or just send an email

This is another BIG topic for the creative services and print industry. Will we continue to print stuff? Or is everything going to be as easy as, just sending an email? I think everyone agrees, print won’t go away for go0d, but the internet has opened up a whole new world of communication and direct

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