Tag archive: Marketing
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Mobile Phones: the future of communication
Mobile phones are coming of age, and they appear to be here to stay; in fact, we seem to be more connected to our phones than we are to anything else. And as we use our smartphones, Blackberry, Android, iPhone and iPad to surf the internet, I think, many will begin to swap their home internet service for their phone’s internet service – just like we’ve all done already with our home telephone land lines. Mobile Marketing may need to be a larger part of your communication strategy.
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Financial Direct Mail Marketing is Down
For the first 11 months of 2008, financial services direct mail volume down 26% to 10.3 billion. In 2007 estimated that volume at 13.9 billion. And when compared to the same period of 2006, the 2008 11-month total shows a 32% decline.
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